Ciara is new face of Adidas Originals

Ciara stroke a pose in London for the new Adidas Originals campaign.  She will be featured in print, television and online ads. She is wearing the brand’s Dance Sweater, which is made from French terry cloth and features an oversized Trefoil print.

Beyonce supports Fashion for Haiti

Beyonce has been named the spokeswoman for the “Fashion for Haiti”  T-shirt  by the Council of Fashion Designers of America (CFDA).   The proceeds from each $25 tee will be donated to the Clinton Bush Haiti Fund.
“Join me and the fashion industry by buying and wearing the Fashion for Haiti T-shirt,” Beyonce said.  “Together we can send a message of hope by raising much needed funds for the people of Haiti.”
The T-shirt will be available in stores on February 16. For more information and a full list of stores, visit

Common debuts new cologne and clothing line

Rapper and actor Common will work with Diesel to introduce the new men’s cologne, “Only the Brave,” reports Billboard.  The Chicago native will appear in print and TV ads and perform in select Diesel stores nationwide.

“Common perfectly represents the spirit and energy of ‘Only The Brave’ fragrance: passion, will and conviction,” Diesel president Renzo Rosso said in a statement. “He’s in control of his own destiny and has made his mark in all of his pursuits, creating changes through every effort and every medium.”

“I wanted to partner with Diesel because that’s really what I’m about too – to be an individual and an artist, it takes both bravery and courage,” Common said.

Common will also work with Microsoft to promote Softwear, a T-shirt line about the popularity of personal computers.  The T-shirts, which were designed by Common, are available in retail stores.

Russell Simmons to sell clothing in Wal-Mart

Hip-hop Russell Simmons, who designs Phat Farm apparel, will bring his fashion sense to a Wal-Mart near you.  The American Classics clothing line will launch in 350 stores nationwide within the next few weeks and is available on, reports the Chicago Sun-Times newspaper.  The clothing appears to be preppy urban with prices ranging from a $9 T-shirt to a $29 hooded jacket.