After being a little tipsy from champagne during a Jan. 6 award acceptance speech at the Palm Springs International Film Festival awards for her role in the movie, “Precious,” Mariah Carey announced Friday through Twitter that she is launching her own brand of bubbly.
“Didn’t realize they put the champagne on the tables so we WOULDN’T drink it! Lol. No, seriously ANGEL CHAMPAGNE (ROSE) by MC coming soon!” the singer tweeted.
African-American women are heavy purchasers of packaged waters and the new effort is about “invigorating women in a that allows her to escape her daily challenges,” said Yolanda White, assistant VP of African-American marketing.
Chilli, a 38-year-old single mom, represents this target audience, White said. “She gives reassurance to moms that you can still be a great mom, take care of yourself and look beautiful.”