TLC’s Chilli to promote Dasani water

Chilli from the R&B group TLC is now pitching Coca Cola’s Dasani and Dasani Essence water brands to African American women.

African-American women are heavy purchasers of packaged waters and the new effort is about “invigorating women in a that allows her to escape her daily challenges,” said Yolanda White, assistant VP of African-American marketing.

Chilli, a 38-year-old single mom, represents this target audience, White said.  “She gives reassurance to moms that you can still be a great mom, take care of yourself and look beautiful.”