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Nas’s former manager and Jay-Z’s current business partner, Steve Stoute, in conjunction with Thursday’s release of his new book, The Tanning of America: How Hip-Hop Created A Culture That Rewrote the Rules of the New Economy, is launching a new video series, “The Tanning Effect” with AOL HuffPost Media Group where he talks with stars such as Jay-Z, Pharrell Williams, and Lady Gaga.
Stoute is a former music executive that created endorsement deals for Beyonce with Tommy Hilfiger to launch the Tue Star fragrance, Justin Timberlake with McDonald’s for the “Lovin’ it” campaign, and Chris Brown with Wrigley, according to XXLmag.com.
He also runs the advertising agency Translation LLC with Jay-Z with campaigns with McDonald’s and Reebok.
Month: September 2011
Idris Elba is new face of Smart Water
British actor Idris Elba will be featured in a new print ad campaign for Smart Water.
The ads can be seen this fall in upcoming issues of GQ, Essence and Men’s Journal magazines, USA Today reports.
Elba is known for his roles in the HBO series, “The Wire,” and movies such as “Takers,” and “The Losers.”
Elba just celebrated his 39th birthday on September 6.
See more of Elba’s new ads and where he’s set to pop up next after the jump.
Continue reading “Idris Elba is new face of Smart Water”