Kanye West leaked the video for his song, “Welcome to Heartbreak,” on his blog.
“This is not the next single, ‘Amazing’ is the next single,” West wrote. “This is the video we’ve been working on for the last month. We know there is another video out there using the same technique, so we were forced to drop it now.”
Director Nabil Elderkin said the “data moshing” technique was used to convey the haunting element of the song.
“I wanted to use it more of strategic way, using calculated moshes, colors and textures to compliment the effect,” the director told MTV News. “Different parts of the songs represented different feelings, and I wanted to come with a visual representation of the flow and textures that are I feel are very important in this song. I shot different things in super-slow-motion with the Phantom just for transitional movement and textures.”